Every successful social post or campaign includes a visually appealing content.
Our eyes were use to the horizontal view because of television. In today’s modern world everyone is used to vertical sizes or square videos to maximize the screen size.
We’ve gathered information on each social media major network-specific video sizes and specs. If you need help with your video content production please contact us today.
YouTube allows users to upload various types of media sizes and use different dimensions, however, there’s only one size for the video player.
YouTube has seven recommended formats for standard YouTube videos.
YouTube Guidelines:
• Recommended Sizes: 426 x 240 (240p), 640 x 360 (360p), 854 x 480 (480p), 1280 x 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p) and 3840 x 2160 (2160p).
• Minimum size is 426 x 240.
• Max size is 3840 x 2160.
• Aspect ratio is 16:9 (auto adds square box if 4:3).
• Max file size is 128GB or 12 hours, whichever is less.
• Accepted video formats include: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM.
• Video length max is 12 hours.
Regular Facebook Feed Video:
Recommended size: 1280 by 720 pixels
Minimum width: 600 pixels
Supported aspect ratios: 16:9 (horizontal), 9:16 (full portrait), 2:3 (vertical), 4:5 (vertical), square (1:1)
Recommended specs: Videos should also utilize H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+.
Your videos can be as long as 240 minutes, as large as 4GB large, and have a maximum frame rate of 30fps.
Facebook 360 Video
360 videos have been around for a while. It’s a way to create immersive video that a user can explore by turning their devices or dragging their fingers through content.
Maximum size: 4096 by 2048 pixels, 2:1 aspect ratio
Minimum size: 600 pixels wide
Recommended specs: .MP4 format, maximum file size 1.75GB, maximum length 40 min, maximum frame rate 60fps.
Facebook In-Stream Video Ads
Recommended size: 1280 by 720 pixels
Minimum size, landscape video: 600 by 315 pixels (1.9:1 aspect ratio)
Minimum size, square video: 600 by 600 pixels (1:1 aspect ratio)
Recommended specs: .MP4 or .MOV format, maximum file size 4GB, maximum length 120 min, maximum frame rate 30fps.
Instagram in-feed video and video ads
Square video: 600 by 600 pixels (1:1 aspect ratio)
Horizontal video: 600 by 315 pixels (1.9:1 aspect ratio)
Vertical video: 600 by 750 pixels (4:5 aspect ratio)
Recommended specs: .MP4 or .MOV format.
Instagram Carousel Video Ads
Recommended size: 1080 by 1080 pixels
Minimum size: 600 by 600 pixels
Instagram Stories Video Ads
Recommended size: 1080 by 1920 pixels
Minimum size: 600 by 1067 pixels
Supported aspect ratios: 16:9 to 4:5 and 9:16
Recommended specs: .MP4 or .MOV format, maximum length 15 seconds, maximum file size 4GB.
Twitter horizontal videos
Recommended size: 1280 by 1024 pixels
Minimum size: 32 by 32 pixels
Maximum size: 1920 by 1200 pixels
Supported aspect ratios: between 1:2.39 – 2.39:1
Recommended specs: use .MP4 for web, .MOV format for mobile, video cannot exceed 140 seconds in length, however, we have seen longer videos as shown above.
