Your business image is one of the most important factors that users take into consideration before making a purchase. Customers buy with their eyes first; that is why you can see big brands like KFC, Nike, and others investing millions on TV Ads, online, and anywhere else their customers are.
Sometimes small businesses have to be vigilant with their marketing budgets and on the other hand, we see big brands investing millions of dollars on things that we may think the ROI is poor when in reality, it isn’t.
Here are three tips that you can do right now for your business:
- Match your brand with your audience – Find out the type of brands your audience relates to. Colors, style, music, and tone are the key to a visual impact and attract the right market for your business.
Once you know the type of brands your ideal customer likes it’s just a matter of making the right changes to your business to match your customer’s style.
Consider these facts:
• Color improves brand recognition by up to 80%
• 89% of shoppers stay loyal to brands that share their values.
2. Create clever videos – By matching the tone of your brand you can start a conversation with your audience. Think about at what time during the day is your ideal customer watching videos and from which online platforms.
YouTube it’s a good database to keep all your videos and then share it on other social media accounts. Keep in mind that you need different sizes for each video.
Consider these facts:
• Presenting a brand consistently across all platforms can increase revenue by up to 23%.
• 61% of people are more likely to buy from companies that deliver unique content.
3. Use Video Branding – Video branding is the term used by Psych Studios to adapt your content to your brand. When using Video Branding, most businesses see an increase of 35% in engagement, and in the long run, it also helps to grow your brand overall.
• 94% of customers are likely to show loyalty to a brand that offers complete transparency.
If you need assistance with your videos or online image please send an email to our production manager at emily@psychinterctive.com.